Oh gosh, I do love a clever campaign, and this one really takes the cake. Jody Xiong of DDB China (in conjunction with the China Environmental Protection Foundation) thought up this incredible outdoor installation to remind cityfolk of the environmental benefits of walking versus driving. Such a simple idea, and so effective – it was estimated that nearly four million people passed through one of the 132 installations.

Via This Is Colossal.

1 comment
  1. I saw something like this recently in Europe. They dumped different colored paint around an intersection, and filmed all day as the paint became more and more filled in. This is a much cooler version though. I love the tree!

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