NES-1440What do you get when you mash up Aladdin with Swedish simplicity? Oyyo. It’s a wonderful new design studio run by two cute Swedes who aspire to releasing only a couple of new textile products per year. Their first collection is a magic carpet ride; six original dhurries handwoven by a little community of craftspeople near Jodhpur, India’s Blue City. 

(Via Miss Moss.)

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  1. sosallydesign said:

    ohmygosh, that fist rug is so beautiful. as are the photos, and the website! so so nice!

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